I work with businesses to discover and build the best digital products for customers.


Products customers love

I’ve dedicated most of my career to creating products that customers love. It’s my life’s joy and passion to see the products we discover and build have a lasting impact on its users.

Ultimately, a product that customers love will produce the business results we all look for: revenue and profit.

I’m someone that can help you and your business articulate your product’s value proposition, understand your customers, work with UX and designers to prototype solutions, work with engineering to build out solutions, and co-ordinate taking products to market.



Where I can help

Product discovery

Develop an understanding of your target customers, gathering data through surveys, interviews, observations, data analysis, fake door testing, and more. Analyse competitors and market trends to determine the value proposition of the new product or feature. Identify the smallest pieces of work that can be done to test opportunities and get customers to use the product.


Build out the product

Lead a team of developers, designers, and other specialists as we work iteratively to create the new product or feature. Check our assumptions regularly, and aim to produce potentially shippable software every cycle. Present unfinished work to internal stakeholders, leading to a beta with some real customers to once again receive feedback and see if they like it.

Design and prototype

Working with designers, we can map out the user journey, and chart the ideal customer path and possible pain points. Create both low fidelity and high fidelity designs for testing with real customers. Use the feedback to adapt the design before we invest in engineering. Produce design assets that developers can leverage when they are ready to start the build.


Go to Market

Co-ordinate with marketing, sales, and support teams to take a product to market. Includes preparation needed to take a product from beta to live, product marketing efforts, communication plans and timelines, sales enablement tools, support training, and support documentation. Ensuring that we have data tracking in place so performance can be monitored across and the product and launch efforts.



"His ability to see exactly what is missing from an existing product and coordinate a team to get it to the next level in terms of both quality and features is his greatest asset."




Let's Chat

If you’d like to get in contact with me to chat or discuss potential ways we can work together, or just say hi!

I look forward to hearing from you.

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