Don’t settle…
Instead, we should base our happiness on the life we are living – on the beauty that is already ours, on desires that don’t shift from moment to moment. We choose to find in our happiness now – in life itself. In fact, we don’t even need to ‘find’ happiness. We can be happiness
Product managers and product marketers need to understand what buyers value and what they expect so they don’t put additional resources and emphasis on features or offers that might be of little value to their buyers.
Source: siriusdecisions.com
The most important thing to Apple is to make the best products in the world. We aren’t interested in revenue for revenue’s sake. We could put the Apple brand on a lot of things and sell a lot more stuff.
Retail, eCommerce, and the future.
Knowing that eCommerce is only growing, I did some research to see what traditional retailers need to do to try keep their so-called “dominance”.
Below are 3 points which HBR believe are key if big retailers want to adapt to the new economy. Definitely read the full article (link at the bottom) for the whole report.
To survive, they must pursue a strategy of omnichannel retailing—an integrated sales experience that melds the advantages of physical stores with the information-rich experience of online shopping.
Retailers face challenges in reaching this goal. Many traditional retailers arenʼt technology-savvy. Few are adept at test-and-learn methodologies. They will need to recruit new kinds of talent. And theyʼll need to move away from analog metrics like same-store sales and focus on measures such as return on invested capital.
Traditional retailers must also transform the one big feature internet retailers lack—stores—from a liability into an asset. They must turn shopping into an entertaining, exciting, and emotionally engaging experience. Companies like Disney, Apple, and Jordanʼs Furniture are leading the way.
Source: HBR
The way I want to live this year
I wrote this as my kind of setlist for 2013. It’s just a way of summarising the way I want to live this year.
Updates and insights from Cape Town around the web, product management, and UX.
